Senior Product Designer, Currently building at OLX.
I design products that help businesses cut through complexity and ship things that actually matter.
I'm drawn to ideas that seem impossible until they're not.
Case studies
I've worked on products where unclear UX costs real money and trust: fintech, mobile, logistics, and complex B2B, across startups, scaleups, and enterprise teams.
Making A/B experimentation legible to 100+ product managers without dumbing it down for the analysts.
46% → 23%
experiments miscalibrated at launch
1.5 → 4.2
redesign satisfaction (14 users)
How a cross-sell moment inside an unfinished food order took grocery adoption from 6.7% to 42%.
550+
new orders a day through Flywheel
12%
higher Quik repeat-order rate
Three years on Careem Quik — from a pandemic-era MVP doing 150 orders a day to a 10,600-order operation across Dubai, Abu Dhabi and Riyadh, plus the dark-store app that made it possible.
150 → 10,600
daily orders, 2021 to 2024
29% → 56.1%
30-day retention
AI verifies every piece in your wardrobe. Then Nia styles you with what you own, suggests what to buy, and knows when to sell.
Testimonials